Daily Archives: 6th April 2017


“Too Rare to Wear” campaign unites travelers to bring endangered Hawksbill Sea Turtles back from the brink

BEAVERTON, OR – Tourists may be the key to saving the critically endangered hawksbill sea turtle. An estimated 15,000 adult females remain worldwide but the primary threat is the traveling public’s demand for jewelry and the bracelets, combs, and trinkets made from the hawksbill’s shell. An important new campaign within the travel industry, “Too Rare…

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